Let’s talk about one of the tricks of the printing trade. The CMYK Formula for Printing The Color Black – Deep Rich Black.
“Why is the color Black on my business card, flyer, brochure or postcard a gray color and not true Black?” I get this a lot from clients. Many graphics artist do not disclose this information in hopes to have the clients return since their printing products are the Blackest. By disclosing this information to my clients, up to now, they have been so grateful that they come back to ask for quotes on other printing products. People don’t remember what you said to them, they remember more, how, you made them feel. My clients have good feeling knowing they are getting the best advice to serve their clients. After all, it’s all about product satisfaction.
Deep rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like. The CMYK Formula for Printing the Color Black – Deep Rich Black is C60 M40 Y40 K100. This formula was taken from 3 of the top printers in the US.
Just about any quality printer will tell you this; however, of course, you have to ask. Some printers will have other formulas for CMYK values ? this is ok. Anywhere close to the above value will get you a better Deep Rich Black than using naked black K100% only.
Have you noticed that even though the prices of printer cartridges have gone down, yet color printing costs a lot more than black and white printing? If it’s so expensive now, imagine, how much expensive it would be a few years ago? But luckily, there has always been a way out for people who wanted to enjoy color printing at affordable rates. HP is the company people looked at and still look at for affordable color printer cartridges. Even today, Hewlett Packard continues to offer the same convenience to its users by offering really affordable cartridges. This makes color printing not a dream, but a reality.
You might be wondering how Hewlett Packard managed to become the most affordable provider of color cartridges. The answer is not difficult at all: Since HP wanted to offer affordable color printing; it hired highly skilled engineers, ink specialists and chemists to experiment and come up with the perfect color printer cartridge that could be afforded by anyone and everyone. Now, this was pure science and part one of their success plan.
Part two involved extensive marketing to let the world know that HP has created cartridges that cater to a really, really wide range of customer-base. This strategy of HP made it famous around the globe and individuals and businesses turned to HP to satisfy their color printing needs, at affordable prices.
HP didn’t just stop there. HP continues to test it products to ensure that their printer cartridges continue to produce exceptional print results and satisfy their users from around the world. When they test, they see if the colors bleed or not, how the quality of the black color is, the amount of time it takes to dry both color and black inks, and so on.
Different types of HP cartridges exist in the world. The type you may require will solely depend on the type of printer you have. Take a close look at your printer and see it if mentions any model numbers for compatible toner cartridges. Once you have found out the proper series, you should then decide whether you should go for color printer cartridge or mere black and white will suffice.
Some of the famous HP cartridges are: HP Q6002A Yellow Toner and HP Q6003A Magenta Toner. They are affordable toner cartridges and also produce professional quality print results. After all, they have been manufactured by Hewlett Packard.
Printing doesn’t cost that much now, but when we compare color printing and black and white printing, we can easily conclude that color printing is a lot more costly. It was not the case long time ago. Years ago, both color and black and white printing were really expensive. So, when we say that color printing, in today’s world, costs a lot of money then it’s scary to imagine how much more expensive it was when printing was actually really costly. But even then, there was a life saver. There was a company that manufactured affordable toner cartridges.
Yes, Hewlett Packard was the company that existed even then and managed to manufacture affordable toner cartridges for printer users. HP’s current and highly famous toner HP Q6001A Cyan toner is an example of affordable printing with professional quality results. HP didn’t only make printer cartridges an affordable commodity many years ago, HP continues to be loved by its users because of its high quality toners and affordable rates.
You may ask: What did Hewlett Packard do to become the ultimate producer of affordable color printing and dominate the market? The answer to this question is really simple. To achieve the goal of offering affordable printing to both individuals and professionals, HP went out to hire industry experts. HP hired ink specialists, engineers, chemists, etc. to do as many experiments as possible and produce the ultimate printer cartridge that anyone will be able to afford easily.
The next thing HP did was it did extensive marketing to inform the world that finally color printing is not a dream any longer and whether you use a printer at home or in office, you can now enjoy color printing without putting any financial burden on your shoulders. Hewlett Packard’s extensive marketing strategy reached different people with different requirements and they learned that HP did not limit itself to only a few models, but HP caters to a huge market with unique requirements.
Proper utilization of industry experts and highly effective marketing campaigns made HP a household name. Individuals and businesses turned to HP to fulfill both black and white and color printing needs. This is how HP managed to dominate the market and this is how HP continues to product top quality toners. Whether you use HP Q6000A or HP Q6001A or any other model, you know the high quality that Hewlett Packard toners produce.